Coach Mitch’s REFLECTIONS
The Wannabe
When someone asks me how to be a successful real estate investor, I ask them what they think makes up that success. Invariably, they maintain that knowledge of some real estate investing program is needed, like how to do foreclosure investing, or lease optioning, or rehabilitation, Subject To, etc.
When I ask if they have ever invested in any real estate investing education, most say “yes.” They have spent many hundreds, sometimes thousands, on their investing education, but they have not done any transactions.
I ask, “Why not? What has stopped you?” They all shrug their shoulders sheepishly, and either say, “I don’t know,” or they admit that “I’m scared.”
Most advice givers sagely say - "just go out and do it." Obviously, that is correct, but it is much easier said than done - or we would all have gone out and done it already.
The real estate investing courses we see on late night television all tell you WHAT TO DO. They do not hold you by the hand and show you HOW TO DO IT. That is the difference.
What I do
I help my students to overcome the debilitating and almost overwhelming "Fear of Failure." This infamous trait runs throughout humanity and restricts our fulfillment. The tool I use is - one on one role playing. We role play the situations that the newbie real estate investor will encounter while doing real estate investing. In this manner, the student is ready when the situation arises. We learn the most through observation and doing and less so from reading.
When I think the student is ready, I send them off on the specific mission that we had trained for. Armed with the correct knowledge and methods, they are always successful.
The record
The record is $1,600,000. Using only $1, $1,600,000 is the value of the property that a student took control of using Coach Mitch’s famous $1 Option.
The story
The student was a very shy, bookish type, in fact, he was a researcher. Girls scared him, and he cringed from stressful and confrontational situations.
The student said that he would just do what I suggested to be a successful real estate investor. We rehearsed opening statements, potential replies, and responses to potential replies. We rehearsed entire conversations. It was almost like practicing for a stage performance, and, in some ways, that is sort of what we do. I give the motivation and direct; the student acts.
The student had, on my instruction, sought out several properties that he wanted to pursue. We practiced for those situations. When ready, I sent him off and he was confident.
On this student’s very first property, on his very first conversation, on his very first attempt at a transaction, this student impressed a seasoned businessman to such an extent that he gave this student control of his $1,600,000 restaurant – and only received $1. WoW! Sun Tzu would be proud. He taught, the greatest victory is one where the other side gives up without a fight.
There is Science in Art
The reality is that most of us have little training in speaking with people. Even most professional salesmen don't do it well as 80% of the sales commissions are earned by only 20% of the salesmen.
The biggest thing to remember is to put yourself in the other person's shoes, have empathy.
Before you say something, anticipate what the other person’s reaction is going to be. Try to foresee what that person will feel and what their reply might be. In this manner, you can frame your questions so that you can aim the conversation in the direction you desire and illicit the answer you want. It takes a little practice, but it is not hard, and it provides big dividends.
Suggestion
When driving around and seeing a prospective property, stop, knock on a neighbor’s door, and ask, "Hello, you don't know me. I'm Malissa. I'm sorry to bother you, but I'm looking for some property in this area. I stopped because I was wondering about the property next door. Might there be anything that you tell me about it?"
That's not so hard is it? However, this is not a set of words chosen at random. Everything is choreographed.
First
You should put the homeowner at ease. Knock, then stand sideways with your profile to the entrance, and be well away from the door. When the door opens, wait one full second, so that the homeowner can look you over, then turn and sport your best smile. "Hello, you don't know me. I'm Malissa." You say your name last because the person needs a few seconds to determine if you are friendly or someone to be wary of. If you said your name first, they would not remember it and would feel uncomfortable.
You can anticipate that the neighbor is angered that the dilapidated home next door has lowered their own home's value and created an ugly vision on "their" street. You might help in that situation.
Therefore, justify your intrusion. "I'm sorry to bother you, but I'm looking for some property in this area. I stopped because I was wondering about the property next door." The neighbor now knows that you are a potential friend, someone who can help them.
Wait one full second before continuing, because sometimes people just start blurting out things.
Frame your question correctly; "Might there be anything that you tell me about it?"
Isn't this question better than something terse sounding, like: "What do you know? Or What's going on?" or “Where's the owner?" It sounds like you are asking permission to get information. It is leaving the decision to answer up to the person. You are exposing your soft underbelly, like a puppy.
Sometimes you get lucky and the person just opens up and spills all. Other times the person is suspicious. After all, they might be a friend or a relative.
"Who are you?" or "Why do want to know?" is a typical response.
Just repeat. "I'm Melissa." Hold out your business card. (500 free from Vista Print) "I'm looking for property in this area and I liked this street." You’re giving an indirect complement that the neighbor has good taste. "I saw this property and was wondering about it. Might you know anything about it?" All you did was repeat your opening statement. However, this time it has more credibility.
You will sometimes get asked, "Are you with the police?"
"Oh my goodness, no, I'm not with the police. I'm just looking to buy property. Is there something about this property that involves the police?"
This is a sales technique called, "The Push-A-Way." You are indicating that you might no longer be interested in solving the neighbor's situation; so naturally, they try to reel you back in. "No, I was just checking."
After a bit of this back and forth, you have established 1) that you are not an ax murderer 2) that you are a potential friend, 3) that you don't scare, 4) that you seem confident and professional. This is a great beginning.
Be ready, because their next question is: "What do you want to know?" You should have an entire list of questions ready and each must be reworded carefully to fit the particular situation.
Example: You want to know who might know where the owner is. Which sounds better? "Do you know where the owner is?" Or "You are a neighbor, so I presume that you have a special relationship to the owner. Is there anyone else that might have a close relationship?"
What might the range of answers be?
1) "I don't know anything."
2) "Sure, the owner is hiding at …"
3) "I wasn't on good terms with them, but Bill across the street is his cousin."
What would your next question be to each of these answers? Anticipate.
What’s next?
Most would tell any Wannabe investor to get a mentor. They are correct. Coach Mitch does mentoring in tax delinquent property. This is what my typical mentoring session is like, role playing. When dealing in human situations, like trying to explain a contract clause; to have success, proper human interaction is mandatory
Call me
Consider calling me, as I like conversing about real estate investing more than any other subject.
Good luck to you,
Mitchell Goldstein – Coach Mitch
518-439-6100 until midnight EST
www.CoachMitch.com
Filed under Real Estate Investing by Coach Mitch













